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The Color

Our Signature Color

A color palette derived from the photographic pixels of a white wine grape

We wanted to select a color for our labels and bottle details that would reflect who we are and what we do.  All our wines have one thing in common:  they all start as “white” grapes.  In reality, white grapes are not actually white, but occur in colors ranging from lime green to a pale, golden straw color, depending upon the variety, degree of ripeness, etc.  We therefore looked at various photographs of grape clusters and isolated several shades along the spectrum of colors that existed in the clusters, and those became the color elements we used in the Monochrome “color wheel” and the label details.

Monochrome Wines Paso Robles, CA logo